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The Dos and Don'ts of Local SEO for Small Businesses

Overwhelmed by the complexity of local SEO for small businesses? You're not alone. The world of search engine optimisation can be confusing and difficult, especially when it comes to local search.

Local SEO is an important aspect of any small business marketing strategy. This helps you reach potential customers looking for products and services in your area. But it's important to do it right.

Here are a few do's and don'ts every small business owner should know in order to navigate the world of local SEO.

Do: Claim your Google My Business listing

A Google My Business listing is one of the most important components of your local SEO strategy. You can provide Google with important information about your business. Address, Phone Number, Website, Hours of Operation. Claiming and verifying your listing ensures that prospective customers find accurate information about your business when searching online.

Don't: Stuff keywords on your website

Keyword stuffing is a common tactic some companies use to try to rank higher in search results. However, it can negatively impact your rankings and make your site less attractive to your visitors. Instead, focus on creating quality, informative content that provides value to your audience.

Do: Optimise your website for local keywords

You don't want to clutter your site with keywords, but you should make sure you're using local keywords that are relevant to your content. This helps you appear higher in local search results and attract more local customers. Be sure to include the location in your site's meta description, title tag, and header.

Don't: Ignoring Ratings and Reputation Management

Online reviews can make or break a small business, so it's important to pay attention to your online reputation. Make sure you reply to all reviews, positive or negative, and take steps to address customer concerns. Invite happy customers to leave reviews as they help improve your local search rankings.

Do: Use local business directories and citations

Submitting your business information to local directories and citation sites can boost your local SEO ranking. Make sure your company information is consistent and up-to-date across all directories and citation sites. This allows Google to recognize your business as a legitimate local entity.

Don't: Neglect your website's mobile experience

With more and more people using their mobile devices to search for local businesses, it's important to make sure your website is mobile friendly. Make sure your website is mobile friendly, has fast load times, and is easy to navigate. This will improve your local search rankings and give your customers a better experience.

By following these do's and don'ts, you can ensure your small business is optimised for local SEO. Local search is all about adding value to your customers and making them easy to find online. By focusing on providing quality content and accurate business information, you can attract more local customers and gradually grow your business. 

To find out more about what our team of experts can do for your business, book a free consultation here


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